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Visualizing Driver Maps

When the linkages from the market to products to technologies are important to the roadmapping story, a Driver Map helps to show how the key drivers of the plan are related. Customer (or Stakeholder) Drivers (The things customers want to accomplish, sometimes called jobs) are connected to Product Drivers (the key performance measures or features on which customers make buying decisions). The Product (or Capability) Drivers are connected to the Technology Elements (the Product & Service Architecture Elements).

For example on this Driver Map Stakeholder Driver 1 motivates Capability Driver A. In turn, Product Driver A requires Technology 1 and Technology 4.

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